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Gathering relevant market data from surveys, reports, and databases.
Identifying patterns, trends, and shifts in the market.
Removing errors or inconsistencies to ensure data accuracy.
Analyzing competitor performance and market positioning.
Grouping data by demographics, behaviors, or trends for targeted insights.
Studying customer preferences and buying habits.
Predicting future market trends and performance based on historical data.
Presenting findings through charts, graphs, and reports to support decision-making.