Market Research

Capture the competitive white space.

Track spending trends and send targeted surveys to recent shoppers — even see how you stack up against competitors. Medallia combines behavioral and survey insights to reveal exactly where competitors are winning and where you can step in to take the lead. Stop waiting for reports and start acting on opportunities to stay ahead of the curve.

DIY surveys get the fastest insights.

Build surveys that work as fast as you do with Medallia’s intuitive survey builder. Whether you’re using expert-designed templates or starting fresh, you’ll collect responses in record time across multiple channels. Real-time reporting helps you spot trends early, track response rates, send reminders, and share insights seamlessly—so you can act faster and smarter.

Data Collection

Gathering relevant market data from surveys, reports, and databases.

Trend Analysis

Identifying patterns, trends, and shifts in the market.

Data Cleaning

Removing errors or inconsistencies to ensure data accuracy.

Competitor Analysis

Analyzing competitor performance and market positioning.

Data Segmentation

Grouping data by demographics, behaviors, or trends for targeted insights.

Consumer Behavior Analysis

Studying customer preferences and buying habits.

Forecasting

Predicting future market trends and performance based on historical data.

Reporting

Presenting findings through charts, graphs, and reports to support decision-making.

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